Adwords editor interview12/26/2023 ![]() What about conferences? We know you take part in some as a speaker. However, all the ones I’ve mentioned I check on a regular basis. We look at the changes with the help of Google and Microsoft, so we can see what is going to happen. You can also look at #PPCChat on Twitter. One of my absolute favorites is Search Engine Land. If you update the data, it is a way to estimate your sales.ĭo you read PPC blogs? What PPC blogs should PPC specialists read?īG: Obviously, the first is the Adalysis blog where I do most of the writing. You get your call data, paid search data, social data, etc. ![]() None of the numbers will ever totally agree, and they are rarely 100% accurate, but you must have a consistent starting place. ![]() We always say you need a source of truth – a single place where you consolidate data and trust the numbers. However, the majority of reporting is done with Google Data Studio and Google Analytics. If the data is really large, I use Power BI or Tableau. What other reporting tools do you use?īG: I use Google Data Studio pretty extensively for reporting. ![]() Some people need only tools that are built in, but sometimes you need to use additional third-party tools too – for example, call tracking, chat bots, analytics. The next ones are editors – Microsoft Editor and Google Ads Editor. Then Google Data Studio, which we use a lot for reporting and other things. If we’re looking at free tools that are available for everyone, you have to start with Excel as it’s indispensable. My favorite has to be Adalysis, which I co-founded. What are the top 5 tools you can’t imagine your life without? Do you use third-party tools?īrad Geddes: Of course I use search tools every single day. ![]()
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